Take ownership of your relationship with the public. Contact Sally on 021 599 191 or email sally@casebasketcomms.com today.

About Us
Making an impact with you through communications and public relations
Sally Webster healthy life balance image
Kia ora


Making an impact through business-focused storytelling is essentially what we’re about here at Case Basket Comms. In other words, we’re about getting you noticed. Making a lasting impression. Generating interest and curiosity. Check out What We Do to understand just how we do that.

I’m a one-time fashion designer who jumped the clothing industry ship to blend my love of marketing, psychology and writing into one career. I began writing for magazines and newspapers about people, psychology, business, art and well-being and absolutely loved working in media.

One day I offered to write some young, cash-strapped rappers a press release because I could see if I was smart, I could achieve a lot more with a carefully distributed release than with one New Zealand Herald story. It worked.

Weeks later, I was helping one of New Zealand’s most famous art collectors put on an art and mental health awareness exhibition for a brilliant and anxious artist I knew. Add to that yearly Business Psychology, Marketing and Market Research papers at Massey University and the rest is history.

Over time, I’ve brought together talented individuals in graphic art, website development and social media to expand on my extensive media work – all in the name of communication. Check out a sample of our client stories, press releases and media placements here at Our Stories.

I encourage you to reach out for a chat about how we might work with you in 2022.


Ngā mihi nui
Sally Webster – Director