Put simply, when you have something or someone to market, we tell everyone about it. Put in technical terms, our work spans two very closely related areas: marketing communications (aka marcomms) and public relations. In other words, we communicate whatever you’re marketing and build your relationship with the public at the same time. We encourage creative, open and exciting thinking to get you noticed and make sure you’re remembered.
We start by looking at what it is you want to shout about and designing a package to support getting it noticed and remembered with the right audiences. This invariably includes working with TV, radio, newspapers and digital influencers. It can also include refreshing and aligning your social media strategy and content, refreshing your website design and content, refreshing your media buying choices and exploring events to build public awareness.
Who is going to do better? The person who sets up shop and hopes the public will find them, or the person who spreads the word before, during and after they open the doors? Most people know that they need a business plan for success. But many don’t complete the circle with a marketing communications or public relations plan that stands out and attracts the customers and followers they need. This is where Case Basket Comms comes in.
The crowd funding for a book on Kiwi rammed earth wisdom aligns with an Earth Building Association New Ze...